Marco Arment: “Own your identity”

The developer of Instapaper and one of the founders of Tumblr on Google+ and taking ownership of your online life:

If you care about your online presence, you must own it. I do, and that’s why my email address has always been at my own domain, not the domain of any employer or webmail service.

You might think your address will be fine indefinitely, but if I used a webmail address from the best webmail provider at the time I broke away from my university address and formed my own identity, it would have ended in And that wasn’t very long ago.

Locking your identity in won’t prevent a major social service from succeeding. Sadly, most people don’t care about giving control of their online identity to current or future advertising companies.