Outside of my normal obsessions, I'm also strangely fascinated with marketing, branding and advertising campaigns. When SBC bought AT&T, rebranded itself with the latter, and then bought BellSouth, I was very curious to see how they would fold all of these brands, which include Cingular Wireless, into one 150-year-old name. You've probably noticed that they've beaten us over head to make clear that "Cingular is the New AT&T." Thankfully it appears that they are ready to move into a new phase of the marketing transition. A recent article on Fortune Magazine's site gives a bit of a back story on the transition and sheds some light on the SBC's decision making process. It's an interesting read, if you're into that sort of thing.
Out with the Old, in with the New AT&T
Sat, 2007-05-19 20:02
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