Out with the Old, in with the New AT&T

Outside of my normal obsessions, I’m also strangely fascinated with marketing, branding and advertising campaigns. When SBC bought AT&T, rebranded itself with the latter, and then bought BellSouth, I was very curious to see how they would fold all of these brands, which include Cingular Wireless, into one 150-year-old name. You’ve probably noticed that they’ve beaten us over head to make clear that “Cingular is the New AT&T.” Thankfully it appears that they are ready to move into a new phase of the marketing transition. A recent article on Fortune Magazine’s site gives a bit of a back story on the transition and sheds some light on the SBC’s decision making process. It’s an interesting read, if you’re into that sort of thing.

Meet the new AT&T